Web Summit 2018 was held in Lisbon and ran from November 5th to November 8th. Irish Film School travelled to Portugal for this event to find out what the emerging tech trends are for filmmakers and content creators.

Jammed

It was busier than Grafton Street on Christmas Eve! More than 70,000 people attended the event this year and it was jammed with startups who were vying for the attention of the crowd and of the investors that go there each year to look for talent. We attended over 20 talks during this busy week and here is an overview of our highlights.

Main Themes

Regulation

One of the main themes of the WS this year was regulation. The inventor of the World Wide Web, Sir Tim Berners-Lee spoke at Opening Night about how more than 50% of the world’s population in 2019 will, for the first time in history, be online.  With this event comes great responsibility on the shoulders of the tech community. Recent data protection scandals, cyber security issues, privacy infringements, fake news as well as falling stock prices and huge anti-trust fines have left the industry battered and bruised. Sir Tim’s report on the community was “Must Do Better” and he has created the hashtag #ForTheWeb to encourage a more responsible use of the Internet.

Storytelling

Another major WS 2018 theme was storytelling and on Opening Night director Darren Aronofsky of Protozoa Pictures spoke about the technology of storytelling.  He questioned whether technology has improved our storytelling ability or whether an over-reliance on tech and on the newest special effects has curbed our ability to truly connect with an audience.

Creativity Breeds Success

Olivier Robert-Murphy of Universal Music Studios gave an interesting talk on Tuesday morning which included insights into his role as a judge at Cannes Lions this year.  He maintained that the main elements of creativity centre around 3 things – storytelling, emotions and impact.  That is what he looks for in a Cannes Lions campaign.

He showed the Adidas ‘Original’ video campaign and used this as an example of using existing creativity and building on it to create new creativity. He believes that creativity needs to focus on creating engagement – likes, shares etc and not just reach.  He thinks that we need to stop thinking in terms of reach and awareness and focus more on genuine engagement.

Monetising Your Movie

We met and interviewed Olivier after his talk to ask him more about his experience at Cannes Lions and about his previous experience as VP of Marketing at Universal Pictures. We will be publishing his interview on the blog very shortly, where you can read about about his fascinating career and gain valuable insights into marketing and branding opportunities for filmmakers and content creators.

Creativity and the Secret of Success with Paid Social

On Tuesday afternoon we saw David Schneider and Joe Orton of That Lot discuss the importance of being strong creative even in the new landscape of paid social. They pointed out that organic reach for brands is only 1% on social and that brands must embrace paid social media, whilst not neglecting their owned and earned media. David and Joe talked about their reinvention from a social media agency to one that now focuses solely on paid social.  They emphasised the use of in-stream video (playing on Facebook with sound on) which has a 70% view through rate on average.

9 Tips On How To Create Effective Social Video

According to That Lot there are now 500 million people watching videos on the Internet daily and 40% of content on Instagram is now video content. They shared 9 tips on how to create effective social video:

  • Start with a strong opening – develop the hook
  • Get the branding in early
  • Design for sound off
  • Remember platform specificity, 60% of Instagram videos are watched with the sound ON.
  • Use formats that make your ad seem native
  • Design for vertical – 7 out of 10 campaigns perform better in vertical
  • Make sure to have momentum in the story
  • Create a video with ‘beats’ – on social these are like episodes or frames that move in rapid succession
  • Control how the audience sees your content. Is it straight away or do you hold something back to create the element of surprise?

Here are some really cool samples of good social video

Sharing The World’s Greatest Stories

On Wednesday Greg Peters, Chief Product Officer at Netflix gave an insightful keynote on how technology helps the community to share the world’s stories.

An AR/VR Renaissance: Human Storytelling

Penrose Studios is dedicated to its mission of defining the next generation of human storytelling and they brought us glimpses of new ways to experience our favourite worlds and characters in their talk given by Eugene Chung, on Thursday morning on Centre Stage.

Want To Know More?

You can watch all the speakers in action on Web Summit’s YouTube channel.

Black Friday Discounts - Up To 80% Off Fees!

Kieran Corrigan - lead instructor on the Business of Film Production course

 

We left the WS with plenty of new ideas for additional content and guest speakers for our filmmaking courses and are looking forward to sharing these with our students soon!

80% Discount

Our courses are open to and this month we are offering 80% of our NEW Business of Film Production course with online coupon code 80PERCENT at checkout.

20% Off All Courses

All of our other courses are also discounted by 20% with online coupon code 20PERCENT at checkout. Book your place today and prepare for the filmmaking world of tomorrow!

 

Cutting Edge Facilities

A company run by Kieran Corrigan, founder of the Irish Film School, has secured planning permission to build a new film studio in Ireland based in Ashbourne, Co. Meath, with state-of-the-art filmmaking and film production training facilities. The studio will be the largest in the country and is being designed to attract major international industry players and is set to target high budget television, film, animation and video game markets.

 

Kieran Corrigan teaching Business of Film Production to our October 2018 Filmmaking student cohort

 

A Gateway To Work

The film studios will be an integral part of Kieran Corrigan and John Boorman’s Irish Film School. Speaking to Vincent Wall on Newstalk recently, Corrigan commented “John feels it is something really important, to impart his knowledge. We want it to be a gateway to work, with intensive and practical courses”.

The studio will give future students crucial exposure to high-end TV drama, feature films, VFX, animation facilities and post production work.

The studio will also bring significant employment to the surrounding area of Ashbourne, with Corrigan commenting “Facilities like this will pull in more work for all”.

A History Of Training

Corrigan had previously established, in conjunction with legendary Hollywood producer Roger Corman, film studios in Galway, Ireland, which produced a significant number of films and which was responsible for training a large number of individuals who now form a significant core element of the Irish Film Industry.

Hollywood legend Roger Corman - co-founder of Galway Film Studios

 

The studios, based in Tully, Galway, offered an alternative to Dublin centered filmmaking, providing otherwise unimaginable opportunities for young filmmakers in the west of Ireland to experience filmmaking first hand. Prior to this, audiovisual production in Ireland almost exclusively took place on the east coast. 

The Irish Tax Incentive

In October 2018, the industry welcomed the announcement that Section 481 is to be extended beyond 2020. Under the scheme, 32% of all expenditure on films made in Ireland can be claimed back up to a maximum of €70m.

Speaking about the extension, Screen Producers Ireland CEO, Elaine Geraghty, said:

“Section 481 is essential for the sustainability of strong indigenous and internationally competitive Irish Film, TV and Animation industries. The Government’s announcement today that this important incentive will be extended to 2024 provides clarity and certainty and enables independent producers to plan their productions beyond 2020, allowing job creation and investment across the country.” 

Book Now

The Irish Film School will deliver 2 more film and media courses in 2018. These will take place in Dublin, as well as at its sister school The London Film Institute:

Dublin

  1. Business of Film with Kieran Corrigan & guests: Friday, November 30th 2018

London

  1. VFX with Academy Award winning VFX House DNEG: Saturday, December 1st 2018

2019 Course Programme

Enrolments are also being accepted for courses in Dublin and London in 2019. To reserve your space please book here.

 

Industry Event

Irish Film School held its business launch on Tuesday 4th September at The Lir Academy in central Dublin. The launch was attended by film and television industry professionals, directors, producers, educators as well as press, family and friends.

Lessons from a life in film

The event kicked off with lunch and refreshments in the foyer. This was followed by a filmed interview with the founders, hosted by broadcaster Marian Finucane and with Q&A from the audience in Studio. The interview, which will shortly be available to view online, was peppered with anecdotes of movie legends Orson Welles, Neil Jordan and Alfred Hitchcock, as well as practical tips for filmmakers today.

Speaking movingly of the highs and lows of movie making, Boorman said he had been “doing film for 60 years, and film has always been in crisis. It goes on because there’s such a desire to make great films. Film will always go on.”

A unique learning environment

The film school, founded to help launch the careers of a new wave of filmmakers whilst also nurturing those involved in the industry already, is open to Irish and international students. Offering small classes taught by world-class instructors, students at The Irish Film School can enjoy one of the most intimate learning experiences around.

New Irish film studio

Speaking to Vincent Wall on Newstalk on Friday 7th September, Irish Film School founder Kieran Corrigan outlined how his proposed 135,000 sq ft film studio in Ashbourne, County Meath, will prove a modern and useful addition to the film industry in Ireland. Located close to Dublin Airport and with five sound stages, offices and post-production facilities, the studio was recently granted full planning permission.

On the subject of attracting major international players to Ireland; Corrigan spoke about the importance of extending national film production incentives, offering a choice of great locations and facilities and developing the VFX and animation facilities in Ireland. Corrigan stressed the symbiotic nature of the studio and film school businesses, which will offer students practical experience and access to industry players in a studio facility in future.

You can listen back to Kieran talking to Vincent Wall on Newstalk recently about the studio and our courses.

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The Lir Academy

 

The Lir Academy of Dramatic Art
The Lir Academy of Dramatic Art

 

The Irish Film School is delighted to be running filmmaking courses this autumn at The Lir Academy, Dublin. Established in 2011 to satisfy needs within the theatre, TV and film industries, The Lir Academy is Ireland’s National Academy of Dramatic Art. It is part of Trinity College Dublin and is associated with the Royal Academy of Dramatic Art (RADA) in London. Its wide range of facilities include:

 

  • Flexible black box studios

  • Three rehearsal rooms

  • Dance/movement studio

  • Wood and metal workshop

  • Scenic art studio

  • Design studio

  • Wardrobe room

  • Range of flexible teaching spaces

 

Press Coverage

 

Radio

You can listen back to Garret Daly talking about our courses on his Movie News show on Lyric FM.

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Print

Reports on the launch can be found in the following publications:

The Times

The Irish Times

Scannain

Hot Press

 

Book now

The Irish Film School will deliver 3 film and media courses this Autumn in Dublin and London at its sister school The London Film Institute:

 

Dublin

  1. Filmmaking with John Boorman & guests: Monday October 22nd - Friday 26th 2018

  2. Business of Film with Kieran Corrigan & guests: Friday October 26nd 2018

  3. VFX with Academy Award winning VFX House DNEG: Saturday October 27th 2018

 

London

  1. Filmmaking with John Boorman & guests: Monday November 26th - Friday 30th 2018

  2. VFX with Academy Award winning VFX House DNEG: Saturday December 1st 2018

  3. Business of Film with Kieran Corrigan & guests: Monday December 3rd 2018

 

Enrolments are now being accepted for courses in Dublin and London in 2018 and 2019. To reserve your space please book here.

Come and join us in Dublin this year!

To mark the inauguration of the Irish Film School we are offering a limited number of scholarships to film students, film graduates, filmmakers, lecturers and academics.

Irish Film School is offering the opportunity to attend the Irish Film School for FREE this year. The Irish Film School will take place in the creative and cultural city of Dublin, Ireland over a two-week period this July and August.

Filmmaking Course

Study and work alongside one of the greatest filmmakers of all time, John Boorman.

Film and TV Production Course

Kickstart your career in production by studying and working with film and TV industry executives.

Visual FX

Do you want to step into the fascinating world of VFX? Take your first step with Oscar winning VFX industry leaders Double Negative.

Business of Film

Are you working in finance, accountancy, legal, insurance or marketing? Want to expand your services and add another skill to your CV? Get practical instruction in the business of film production from Kieran Corrigan and his team of film executives and professionals.

NOTE: There is a limited number of scholarships available.

 

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John Boorman’s series of thirteen books entitled Projections published by Faber & Faber takes the reader on a fascinating journey into the world of filmmaking. Projections is a forum for film-makers in which the practitioners of cinema write about their craft. The books are a perfect way to get an insight into John Boorman’s life story and an insight into the lives of many of the big names that he has worked with during his career, including Martin Scorsese, Robert de Niro, Nick Park, Clint Eastwood, Wong Kar-Wei, Tony Curtis, Janet Leigh, Ray Harryhausen, Paul Thomas Anderson, Jodie Foster, James Stewart and many others.  The series of books are a “must read” for any aspiring filmmaker or cinephile.

In Adventures of a Suburban Boy, John Boorman, hailed by the Observer as 'arguably Britain's greatest living director', offers an enthralling memoir of a creative life spent turning dreams into celluloid, and money into light.

One of cinema's authentic visionaries, Boorman nevertheless enjoyed an archetypal English suburban boyhood in the 1940s and 50s, attending Catholic school and finding his first employment in a dry-cleaner's. But his abiding passion was for film, and he got his first break during the 'gold rush' era of British television in the 1960s. After directing several innovative documentaries for the BBC, he graduated to motion pictures, first filming pop stars The Dave Clark Five for Catch Us If You Can, before venturing to Los Angeles to make his first Hollywood picture - and his first masterpiece - Point Blank. The film inaugurated Boorman's profound friendship with star Lee Marvin, which also led to a second professional collaboration on Hell in the Pacific.

What follows are accounts of Boorman's joys and agonies in the making of such extraordinary pictures as the terrifying backwoods adventure Deliverance, the fantastical epics Zardoz and Exorcist II: The Heretic, the glorious Arthurian legend Excalibur, his magnificent drama of imperilled Amazonian tribes, The Emerald Forest, and his semi-autobiographical, multi-Oscar-nominated Hope and Glory. Among the many friends and collaborators of whom Boorman offers vivid portraits are Lee Marvin, Sean Connery, Richard Burton, Marcello Mastroianni, Burt Reynolds, Jon Voight, Helen Mirren and Nicol Williamson.

The General is the story of Martin Cahill - a working-class Dubliner who was the mastermind behind a series of daring robberies that stunned Ireland in the 1980s. Despite being the country's most wanted man, he eluded capture - with great cheek - until he finally fell foul of the IRA. John Boorman's screenplay delves deep into the heart of Cahill and reveals a man who possessed a relish for defying the might of society, a rage at perceived injustice, a ferocious cunning, a sense of perpetual celebration, and a dark brutality - all the characteristics of a Celtic chieftain. This volume also contains an essay by John Boorman on the dramatic struggles involved in bringing Martin Cahill's life and times to the screen.

Give the gift of education with an Irish Film School gift voucher.

Solve the perennial problem of finding original presents by giving friends and family an experience based gift voucher. Perfect for all occasions, an IFS gift vouchers can be used to register on any film course, or be used to pay towards existing course fees.

Affordable

You can give any amount that you like. Our gift vouchers can be redeemed for any of our courses. These courses provide participants with the training and skills to avail of employment opportunities in the film industry.

Why not surprise someone with this unique and imaginative gift?

Personalised

Your gift voucher will be personalised and signed by the founders of IFS, John Boorman and Kieran Corrigan.

Choice of Presentation

You can print out the voucher at home, or let us send an e-voucher directly to the recipient’s inbox.

Gift Voucher Terms & Conditions:

  • IFS gift vouchers may be purchased for use as payment on any IFS course.
  • Existing students can use an IFS gift voucher to make payments for an existing course
  • Our vouchers are valid for 12 months from the date of issue
  • All other standard Terms & Conditions also apply.

3 Steps to Ordering a Gift Voucher:

1: Just enter the details of your voucher into the form below and click 'Submit'.
2: You will then receive an email directing you to the IFS payments area. Just enter the amount that you would like to gift and make payment using a credit or debit card.
3: You will receive a payment confirmation email from the IFS payments area. Your gift voucher is now confirmed!

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