Having launched in 2018 with its intensive film courses in Dublin, the Irish Film School will deliver short courses this year at its sister school, the London Film Institute, in the UK.
Founders John Boorman and Kieran Corrigan are excited to welcome our students to our London venue Waterloo Creative Studio this May. London Film Institute will deliver 3 courses with contributions from our partners DNEG and many other guest instructors from within the film and TV industry.
3 Courses at a Glance
- Filmmaking with legendary director John Boorman & guests: 5-day course covering the art of filmmaking from script to screen, including “the shoot” with trained actors
- Business of Film Production with executive producer at Merlin Films Kieran Corrigan & guests: 1-day course covering sources of funding, tax, legal, managing talent & more
- VFX with Academy Award winning VFX house, DNEG: 1 -day course giving you an overview of how to use VFX in your project effectively & on budget
Waterloo Creative Studio
An oasis of green in the heart of London, Waterloo Creative Studio's historic architecture, just 10 minutes’ walk from Waterloo Station, is the perfect space for learning.
This inspiring environment, surrounded by trees and planters, is where exciting ideas and innovative projects are mapped out.
We met with Eduard Solaz, who manages the studio, to ask him about this unique venue nestled in a dynamic area at the heart of London’s cultural scene.
A Space for Creatives
IFS: Please could you tell us a bit about Waterloo Creative Studio and how you came to be involved?
ES: Waterloo Creative Studio (WCS) started with the idea to offer a space for creatives and makers to work and develop exciting projects. Our aim is to connect with arts communities, organisations and social enterprises within Waterloo and beyond.
We want to create a space where inter-disciplinary practices can overlap in projects that explore processes and techniques and which address social and cultural developments.
I think it is important to have spaces where knowledge can be shared, especially these days where people tend to be more isolated sitting in front of our computers. I guess I started WCS because of my personal need to meet interesting people and to keep creating community-based projects.
A Sense of Community in an Old Tibetan Buddhist Centre
IFS: We have been struck by the great sense of community at the studio. What do you think it is about the space that attracts entrepreneurs and creatives?
ES: WCS is located at the Old Paradise Yard, a unique spot in the middle of Waterloo. The main building was initially a primary school. In the late 90’s the site became home for a Tibetan Buddhist community. I think the feeling of being in a little calm oasis that is full of history, where you are surrounded by trees and sounds from the birds really helps with getting inspired.
An Inspiring Environment
IFS: How do you think London Film Institute students will benefit from learning at the studio?
ES: London Film Institute students will enjoy the interior of the WCS building itself. Its high ceiling and the open plan will offer a relaxed environment during the stay. Hopefully from the moment the students step into the studio, they will immediately get a sense of creativity and inspiration that will last throughout the course. In addition, WCS has a small but great collection of film and art books and the students are welcome to dig in if they can find a free minute!
IFS: What are your tips for students who wish to explore the vibrant areas surrounding the studio?
ES: Waterloo is an exciting area and we are really close to some interesting places. In a radius of just a 10 minute walk you can visit the cinematic railway tunnels, the former house of William Blake, as well as Lambeth Palace and its beautiful gardens. You can also find a variety of food stalls and coffee shops in Lower Marsh with the options of exploring book shops, theatres and hidden galleries all along the same street.
The London Film Institute is now open for enrolments for our 2019 programme. Order your FREE brochure today!
Questions? Contact Us
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Our inaugural 2018 filmmaking courses were held at The Lir Academy and National College of Ireland. Director John Boorman led his 5-day Filmmaking course which also included sessions on film production fundamentals and a hands-on camera skills session led by award-winning cinematographer Seamus Deasy. Academy Award winning VFX House DNEG ran their 1-day VFX taster course to a packed classroom of filmmakers and VFX and animation students. Producer Kieran Corrigan delivered his 1-day Business of Film course in partnership with UK media and investment company Great Point Media to a diverse audience of filmmakers and financial advisors.
In 2019 we will be delivering our next tranche of courses from Bow Street, Smithfield, Dublin 7. Our Spring programme will commence on Monday February 25th and will run until Thursday March 7th 2019.
Bow Street Welcomes Irish Film School Students
Our 4 Courses At A Glance
- Filmmaking with John Boorman (Excalibur, Deliverance) – this 5-day course, led by John and his guests, will teach you essential filmmaking skills. You will learn best practice when it comes to bringing a project from script to screen.
- VFX with DNEG – Academy Award winners DNEG (Blade Runner 2049) will guide you through this 1-day course in Visual FX. You will have hands-on instruction from a DNEG instructor in the use of a digital stills camera and learn how a VFX shot is created from inception to final composite.
- Film & TV Production with Trisha Flood (Women on the Verge, Cardboard Gangsters) will guide you through the creative, technical and financial aspects of making a short film, feature film or a TV show during her 3-day course.
- Business of Film with Kieran Corrigan (Tailor of Panama, The General, We Have Always Lived in the Castle) will give you an overview of emerging international legal and financial issues, taxation and tax relief and production insurance. You will also explore financing sources, budgeting and discover how and where to network during this 1-day course.
State of the Art Studio Spaces
About the Bow Street Campus
The IFS will be based at Bow Street, Smithfield, Dublin 7 this Spring 2019.
Bow Street is a state-of-the-art building with 4 film studios, a casting/self-taping studio, a headshots studio, a green screen studio, and cinema. Its studios double as modern and light classroom spaces.
Smithfield is a bustling cultural quarter and Smithfield Square is an up-and-coming area on Dublin’s Northside. Situated on the LUAS/tram Red Line, the Square houses major tourist attractions such as the world-famous Jameson Distillery and many restaurants and bars can be found here. Markets and family friendly events are regularly scheduled and the Lighthouse Cinema has transformed the Square into a space that caters for an alternative, artistic community.
Film Production Hub - Smithfield Square, Dublin 7
If flying into Dublin airport you can hop on the blue Aircoach and travel straight into Dublin City Centre. See the bus route and timetable here.
If travelling by ferry you can travel from Holyhead (UK) directly into Dún Laoghaire or into Dublin port from the UK and France.
Bow Street is located at 12/13 Bow Street, Smithfield, Dublin 7. It is easily accessible from the city centre either by LUAS (Red Line), bus or DART (Connolly station). You can see the exact location if you click here. For more information on bus routes please see www.dublinbus.ie
Bow Street is approximately 200 metres (1-min) from Smithfield LUAS stop and so this is the most convenient mode of public transport to the area.
The nearest Car Park is on Queens Street/Smithfield Square.
Any accommodation in Dublin city centre would be suitable.
Nearby hotels include the Maldron Hotel, Jury’s Inn and Ashling Hotel. There are also many other hotels and B&Bs in Dublin city centre that would be a convenient base. The Grand Canal Hotel (15-min walk to Mayor Square Red Line LUAS stop) has offered our students a special rate, so please contact us if you would like more information on this
If you would like to progress onto further study in film you may like to contact us to find out about our new courses that we have in the pipeline for Summer/Autumn 2019.
Open Evening Event
Irish Film School Welcomes You
Why not drop into our Open Evening? On Thursday February 7th our Admissions team will be available to chat to you about our programmes. Doors open at 4pm – 8pm and you can find us at Irish Film School, 18 Fitzwilliam Place, Dublin 2, D02 HH29. Or you can tweet us @irishfilmschool and we will get right back to you!
Please also contact firstname.lastname@example.org for assistance with your travel plans or if you would like any information on our London and Beijing venues. We would be happy to advise you!
Olivier Robert-Murphy, Global Head of New Business, at Universal Music Group gave an interesting talk at Web Summit (WS) 2018 which included insights into his role as a jury president at Cannes Lions last year. During this talk he maintained that the main elements of creativity centre around 3 things – storytelling, emotion and impact. That is what he looks for in a campaign.
He showed the Adidas ‘Original’ video campaign and used this as an example of using existing creativity and building on it to create new creativity. He believes that creativity needs to focus on creating engagement – likes, shares etc and not just reach. We need to stop thinking in terms of awareness and focus more on genuine engagement.
We met and interviewed Olivier after his talk to ask him more about his various experiences: Cannes Lions, VP of Marketing at Universal Pictures and Procter & Gamble. He chatted to us about his Irish heritage and gave us some valuable insights into how to convey purpose, emotion and impact in film.
Oliver Robert-Murphy of Universal Music Group & Lisa Wright of Irish Film School
IFS: Your name appears to have Irish roots?
OR-M: My Mum was from Cork, a beautiful place and Robert was my father’s name, hence Robert-Murphy. My grandfather was called Patrick Murphy!
2 Top Tips To Use Music Effectively in Film
IFS: You have worked in the creative industry for the past 15 years, most recently your role has been matching music with brands. Some of our filmmakers are also composers. What are your top tips for them to match music with their projects?
OR-M: If you want your film to associate music with it, which I would say 99% of the time you do, it is effectively the same process as matching music to TV ads. There are 2 ways to do it:
- Either use music that inspires you to film something specific or
- Make your film and then add some music on top of it.
If you are not a composer there are a lot of banks of music that you can look at or you can use music from a multitude of platforms that exist today to help you to find the right music for your project.
Music is used to convey emotion. Ask yourself, if I play this music am I going to be scared? Happy? Sad? It’s all these emotional factors that you need to consider. The best way to test it is to put it on the image and see if it works.
Nature v Nurture
IFS: Is creativity something that you are born with or can it be taught?
OR-M: I talked about judging creativity at the WS. I was on stage last year at Cannes Lions and spoke to about this very issue and he said: “Creativity is a muscle that you need to train every day. Do at least one hour of creativity every day – writing songs, writing lyrics, coming up with new concepts”. It is true that one of the myths is that we think that creativity is a gift and that you are born with it. I believe that you need to train it – just like sports.
Executive Producer Kieran Corrigan teaches Business of Film
IFS: We are running a Business of Film course and we have partnered with Great Point Media in the UK to deliver that. How important is sales, distribution and marketing and to be on message with your film from the beginning and to have a clear understanding of what you are selling as a filmmaker?
OR-M: I am not sure that it is necessary at the beginning because you could create an idea and then start to shoot, develop it and the actors bring something else to the film that is not planned. So, I don’t think we should think like that. You should be very flexible in your mind and be open to everything. It’s OK if you change –and it’s not the original, original idea that you end up with. Not everyone has the talent of Quentin Tarantino, who says: “This is it” and pushes everything and everyone to the limit in order to get exactly what he wants.
IFS: In terms of storytelling, videographers come to us and some of them struggle when it comes to the editing process. They shoot beautiful scenes, but when it comes to the edit they find it a challenge to make an engaging story. What tips would you give them?
OR-M: People is the answer. I don’t know if they are struggling, but you are raising a very good point – we are in the business of people, so it’s about asking yourself, who I am going to work with? It is a job where you, as the creative, need the people that you work with to be talented, not necessarily creative. If you surround yourself with the “right people” the end product will be so different. Each of them will bring you something different. Each of them will bring something you did not think about. We are in a business – yes – but the business of people. This could be applied to any industry, any business. It is all about talent.
IFS: When you were a judge at Cannes Lions in 2018 what were you looking for and can you give us an insight into the secret sauce you were looking for?
OR-M: We spoke about emotion. But we should not forget the impact. The purpose is the message – but if it does not have impact no-one will see it or hear it.
The final thing I look at is KPI – this is a big thing. It could be qualitative or quantitative research. It could be engagement – reach. It depends – every brand has different factors. It depends on what you want to achieve.
Partnerships with Brands
IFS: Talking about partnerships and brands, are there any “best in class” brands that create beautiful audio-visual contents?
OR-M: I love companies that are creating content for their people such as Red Bull or Coca Cola, because they do this to provide something extra special and meaningful to people. Patagonia is also a brilliant brand. They are meaningful in what they do – especially for younger audiences.